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Bose Essence & Values
Bose History

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then professor of electrical engineering at the Massachusetts Institute of Technology. While doing graduate work at MIT in the 1950s, Dr. Bose decided to purchase a new stereo system. He was disappointed to find that speakers with impressive technical specifications failed to reproduce the realism of a live performance.

This led to extensive research in the fields of speaker design and psychoacoustics—the human perception of sound. Dr. Bose's findings resulted in significantly new design concepts that help deliver the emotional impact of live music.

Bose Corporation established itself by introducing the 901® Direct/Reflecting® speaker system in 1968. With this introduction, Bose achieved international acclaim by setting a new standard for lifelike sound reproduction.

The list of major technologies emerging from Bose continues to grow. Fourteen years of research led to the development of acoustic waveguide speaker technology, found in our award-winning Wave® radio, Wave® radio/CD and Acoustic Wave® music systems.

The introduction of Acoustimass® speaker technology reshaped conventional thinking about the relationship between speaker size and sound. Speakers small enough to fit in the palm of your hand produced sound quality previously thought impossible from small speakers.

For arenas and other large venue applications, Auditioner® audio demonstrator technology removes the historical guesswork from sound system design. It allows builders, architects and facility managers to hear precisely what a Bose® system will sound like in their building, before any equipment is installed, even if the building only exists as a blueprint.

The proprietary, integrated system design found in Bose Lifestyle® systems has set new standards for complete home audio solutions. They have been engineered to be the best-sounding, easiest-to-use music and home theater systems ever.

Today, you can hear Bose wherever quality sound is important. From the Olympic games to the Sistine Chapel. From NASA space shuttles to the Japan National Theatre. In the home and on the road, from large outdoor arenas to intimate neighborhood stores and restaurants, you can hear the realism of one of the most respected names in sound-Bose.
Bose Milestones
1964 Founding of Bose

In the 1950s, Dr. Amar G. Bose observed that loudspeakers didn't deliver natural sound. Extensive research into the science of sound led to the formation of Bose Corporation.

1968 Birth of a Legend

The legendary 901® Direct/Reflecting® speaker is introduced. It reflects 89% of the sound off walls—similar to a live concert—for natural, lifelike sound.

1972 Pro Loudspeakers

Bose enters the professional ranks by producing a loudspeaker system designed exclusively for the demanding, discriminating tastes of the professional musician.

1972 Syncom Testing Computer

Bose establishes the proprietary Syncom computer that acoustically measures speakers against a laboratory model to guarantee a level of consistency and reliability.

1975 World's Best-Seller

The 301® Direct/Reflecting® speaker system is launched. Renowned Bose technologies, versatile design and affordability make it one of the world's best-selling speakers.

1982 Moving Sound

Bose introduces a custom-designed, factory-installed system specifically for automobiles. Today some of the world's most luxurious cars feature Bose sound systems.

1984 Acoustic Waveguide

Bose designs acoustic waveguide technology and brings component system sound to a compact system. Experience full sound from an extremely small enclosure.

1986 Acoustimass® Speaker Technology

Acoustimass speaker technology is born. Room-filling sound is available without a room full of equipment. Virtually Invisible® speaker design includes cube speaker arrays.

1987 Inventor Of The Year

Acoustic waveguide technology creates a stir in the scientific community, earning Dr. Bose and Dr. William Short “Inventor of the Year” honors.

1989 Acoustic Noise Cancelling® Headsets

Bose Acoustic Noise Cancelling headsets are created to bring clear communication and protection into the cockpit for pilots and on the ground for air and ground crew.

1990 Lifestyle® Systems

Bose develops Lifestyle® systems. Our proprietary approach and Virtually Invisible® speaker design take home entertainment to a new level of performance.

1993 Wave® Radio

The Wave® radio uses acoustic waveguide technology to deliver rich, deep sound not previously heard from an enclosure this small.

1994 Auditioner® Audio Demonstrator

Auditioner audio demonstrator is created. You hear the exact acoustic performance of a building's proposed sound system before the building is constructed.

1995 Jewel Cube® Speaker

Bose designs the Jewel Cube speaker to bring high performance sound down to size—easily hidden behind your hand. Exclusively available with the Lifestyle® 50, 35 and 30 home theatre systems and the Lifestyle® 20 music system.

1998 AudioPilot® Noise Compensation Circuitry

Bose AudioPilot circuitry is introduced, setting a new standard in vehicle noise compensation. A microphone continuously monitors the total sound level inside the car, and Bose digital electronics separate the music you want to hear from the noise you don't.

1998 Aviation Headset X

Bose is awarded the Aviation Consumer Magazine "Product of the Year" for the newly launched Aviation Headset X. This innovative headset utilizes proprietary TriPort® headphone technology to set a new standard in active noise reduction and comfort.

1999 Videostage® 5 Decoding Circuit Technology

Bose introduces Videostage® 5 decoding circuitry for select Lifestyle® home theatre systems. This innovative technology delivers a five-channel surround sound experience from any source, even older mono TV shows and movies.

1999 Personal® Music Center

The palm-sized Personal® music center is created for the Lifestyle® 50 home theater system. This portable command device gives you the freedom to control your system and see what is playing from anywhere around the home with a press of the touchscreen.

2001 The 3•2•1 Home Entertainment System

The idea of surround sound made simple takes a leap forward with the 3•2•1 home entertainment system. This DVD-based system offers a full surround sound experience from only two speakers.

2001 Wave/PC™ Interactive Audio System

The Wave/PC™ interactive audio system is developed, bridging the gap between interactive music and award-winning sound. The Wave/PC™ system works with your computer to bring seamless integration and quality sound to Web radio, MP3s and CDs.

2001 ADAPTiQ® Audio Calibration System

The placement of your speakers, and the size and structure of your room--all these things can influence what you hear from your system. Bose Lifestyle Home Entertainment System has the unique ADAPTiQ® audio calibration system to simplify all these things.It takes only 10 minutes to solve your problems. ADAPTiQ will listen to the sound in your particular room and analyze the audio environment and placement of speakers so it can customize the optimized performance of your system with easy operation.

2003 Auto Surround System

Drivers and passengers can enjoy natural surround sound while driving, even with traditional CD. In the automobile industry, Bose is the first to adopt 5.1 surround sound system in Maybach 57/Maybach.

2003 Breakthrough in Personalized Amplification System

With Bose Personalized Amplification System, the musicians and audience can enjoy identical sounds at the same time, which is natural, powerful and real. In addition, the setup and use are very convenient.

2004 Wave® Music System

The new generation of Wave Music System adopts original bi-conical waveguide technology to deliver unbelievable pure low notes reproduced by the slim box.Wave Music System integrates slot-loaded CD player, AM/FM radio, surround sound and speakers as well as alarm clock, which is slim and elegant in design.

2004 uMusic® Intelligent Playback System

Get you rid of the trouble and bind of CDs, uMusic® Intelligent Playback System can store thousands of songs into your Lifestyle System. It is capable of learning your taste and automatically choosing and playing your favorite music.

2004 Sound of Golden Medals at Olympics

Professional Bose products have been extensively used in scores of major venues of Athens Summer Olympics, including the major stadium for opening and closing ceremonies.

2004 Share Your iPod® Music with More People

You can not only listen to your iPod® with earphones but also share your iPod® music with more people with the SoundDock® Digital Music System customized for iPod® .

2004 Drive the Future

Bose has gone beyond the field of music to launch its revolutionary suspension system. With patent hardware and software, Bose provides users with all-new standards for comfort and operation, which is more smooth than ordinary limousine and more stable than any sports car.

2004 Greater Achievement from Motion Control Technology

Bose has developed the new generation of ElectroForce® linear motor system with advanced technologies including dynamic-electronics and control and moving magnetic linear drive, which has pushed the material test and application industry to unprecendented speed and precision.

2005 Wireless Audio Link System

Lifestyle Home Entertainment System with Bose® link AL8 saves you with the trouble of drilling holes and enables you to enjoy the better life brought by music.

2005 SoundDock® Digital Music System

“Product Design 2005” honored by red dot award Honored with “Crystal Apple Award” at 2005 Incentive Show
2007 QuietComfort® 3 Acoustic Noise Cancelling® headphones and Companion® 5 multimedia Speaker Systems

"Product Design 2007"honored by red dot award.

2008 Lifestyle V30 Home Theater System

"Best of the best" honored by red dot award.
Computer MusicMonitor®/Bose On-Ear Audio Headphones and SoundDock® Portable Digital Music System.
"Product Design 2008" honored by red dot award

2009 SoundDock® 10 Digital Music System

It can deliver Hifi-level powerful audio performance previously unattainable from a one-piece speaker system for iPod.

2010 Unify™ intelligent integration system

It can overcome much of the growing complexity of setting up and using home theater systems.


"Most Innovative Brand" honored by Plus X Award.

2011 VideoWave™ entertainment system

It's a first Bose home entertainment system which can deliver a high-definition picture and the audio experience of a high-quality home theater system in a single enclosure.
Bose Awards
Bose is ranked in 2006 "21st Century Luxury Brand List" -- Global Top Brands List.
Brand Country Industry
Giorgio Armani Italy Costume, perfume, cosmetics, wrist watch, glasses, jewelry and accessories
Chanel  France Lady 's wear, glasses, perfume, cosmetics, wrist watch and luxury jewelry
Christian Dior  France Perfume, costume, cosmetics, wrist watch and accessories
Gucci Italy Glasses, costume, leather goods, shoes, wrist watch and accessories
Ermenegildo Zegna  Italy Men's wear, casual wear
Nike America Sports equipments and sportswear
Louis Vuitton France Leather goods, costume, wrist watch, shoes, jewelry and accessories
Salvatore Ferragamo Italy Shoes, costume and accessories
Adidas(TaylorMade) America Golf products
Lancome France Cosmetics, perfume
Cartier France Jewelry, watch, leather goods, perfume and accessories
Mont Blanc Germany Writing utensils, wrist watch, jewelry and accessories
Rolex Swiss Watch
Vacheron Constantin Swiss Watch
Patek Philippe Swiss Watch
BMW  Germany Automobile
Bose America Sound Systems
Cadillac  America Automobile
Royal Cover Italy Home supplies
Samsung Korea Electronics
Nokia Finland Communication equipment
IBM America Digital terminal, info-technology
Remy Martin France Foreign wines
Hennessy France Foreign wines
Davidoff Swiss Cigar, perfume and Cognac
Our Philosophy

In order to be better, you must be different!

Since Bose Corporation was founded in 1964 by then Massachusetts Institute of Technology Professor Dr. Amar G. Bose, the original philosophies and founding principles have not changed.

Bose maintains an exceptionally strong commitment to research, for it is within the discipline of research that yesterday's fiction becomes tomorrow's reality. We strive to identify things which, when made better, improve people's lives.

But it's more than just research. We aim for excellence in everything we do. From the way we run our business to our customer service. From the products to the owner's manuals you'll use to set them up. In everything we do, we truly believe that "good enough" is merely a starting point.

We've taken our commitment and our passion for innovation and applied them to developing unique sound solutions to meet virtually any audio challenge in any application, even the space program. While many of our products are designed for entertainment and home audio solutions, you'll find Bose sound is prevalent in both the aviation and automotive industries, too.

We've also designed professional sound systems for many applications, including stadiums and auditoriums, houses of worship, retail businesses, department stores and restaurants.

Our commitment has served us well. Today, Bose has operations in the United States, Europe, Canada, Australia, Asia and South America.
Bose China

Bose, a Massachusetts-based company,has 5 factories and 21 subsidiaries worldwide, employing nearly 10,000 staff. And nearly 1,000 of them are scientists and engineers.Who are committed to doing scientific researches, continuously producing innovative and award-winning products and solutions. At present, Bose company has developed into a multinational company specialized in the research and production of top-notch audio and acoustic system. Its product portfolio covers three major areas, i.e. home audio system, professional audio system and automotive audio system, together with businesses in such areas as aerospace technology, biomedicine, etc.

Bose insists its corporation philosophy of “Better Sound Through Research”, after nearly 40 years' unremitting research and innovation, now Bose owns over 400 innovative products and 100 technical patents for invention, which also have won various honors in different fields. The products of Bose have been extensively used in various fields including high-end home entertainment system, professional stadium sound system, aerospace and luxurious automotive audio system. Meanwhile, the brand of Bose has been established as the symbol for quality and perfection.

Bose Electronics (Shanghai) Co., Ltd, was set up in August, 2002 as a subsidiary wholly funded by Bose company in mainland China. It mainly serves as a center for product sales and distribution in China, as well as offering more direct demonstration and services, in order to bring Bose products and technology much closer to Chinese consumers.

    Bose Products

© 2011 Bose Electronics (Shanghai) Co., Ltd.
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